The courses in question included various "trade" courses, such as electrical and plumbing courses, and also animation and "games" courses, enabling people to become proficient in designing and animating computer and iPhone type games.
Highly professionally produced manuals that described the particular subject matter on a step-by-step basis in a manner that should be clear enough for the customer to learn everything relevant to the topic in question, simply by reading the manuals.
Again in a rather friendly manner, on signing up new customers, the customers were invited to ring up and introduce themselves to their tutors.
One of the obvious advantages of a distance-learning course, in contrast to a more traditional course at a university or technical college, was that provided a customer had the aptitude to spend 10 to 15 hours a week reading the manuals, the customer would still be able to pursue his ordinary job and thus earn money
...the courses were still very much cheaper than other university or available fulltime courses in relation to the same subjects.
...only by training that he could improve his prospects.
Its courses were generally designed to prepare customers to take third party examinations, provided for instance by the City & Guilds.
By amplifying the answers, and referring to passages in the manuals, the computer-based system was simply easier to implement, in that it saved tutors having to mark papers, and it gave more information, thereby enhancing the utilisation of the manuals.
It was perfectly easy to appreciate that the manuals could be used, as an end in themselves, without any resort by customers to any of the add-on services, and without any resort in particular to the tutor support.
The only apt description of the entire supply was therefore education.
The overriding object was "to receive an education and obtain a qualification".
...that customers should simply go back to the manuals to the page or paragraph indicated, and re-read the manuals.
The customer's desired end result was to educate himself entirely by studying the self-contained manuals.
“ You cannot open a book without learning something ”Confucius
“ The beautiful thing about learning is that no one can take it away from you ”B.B. King
“ Without knowing the force of words, it is impossible to know more ”Confucius
“ I find television very educating. Every time somebody turns on the set, I go into the other room and read a book ”Groucho Marx
“ The Essence of Knowledge is, having it, to use it ”Confucius
“ Not all readers are leaders, but all leaders are readers ”Harry S. Truman
“ Never tire to study. And to teach to others ”Confucius
“ There are many little ways to enlarge your child's world. Love of books is the best of all ”Jacqueline Kennedy
“ The book salesman should be honoured because he brings to our attention, as a rule, the very books we need most and neglect most ”Confucius